Tag: Public Service

03/17/2015

At-Edge interview-Is it REAL or is it Porto?

James_Porto_Atedge_blog_interview_Real_Cost_FDA_Anti-Smoking_Campaign_Monsters_Legacy_Effects_Jackie_Anzaldi_025At-Edge, the monumental photo industry sourcebook that features only 155 select photographers in their illustrious collection of global photographic talent, has honored me with a blog interview. It features the latest major project I was involved with, The Real Cost, a nationwide anti-smoking campaign awarded by FCB NY ad agency and their client the Food and Drug Administration. It also delves into several other projects that I’ve been involved with lately (Powder, Overload, and  Rockettes); this is some serious eye candy folks, don’t miss it, feel free to check it out here, and of course share if you are inspired.

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01/13/2015

Anti-Smoking Monster Campaign

James_Porto_Real_Cost_FDA_Anti-Smoking_Campaign_Monsters_Legacy_Effects_Jackie_Anzaldi_001When Jackie Anzaldi and Mike Lubrano from FCB/Garfinkel NYC called us for FDA’s Nationwide Anti-Smoking Campaign it instantly seemed a strong possibility for a great project. I am thrilled to share the final results of our collaboration; The Real Cost Campaign is running in most major markets across the country as large posters in Bus Shelters and in Subways.  It is designed to dissuade young people from starting cigarette smoking and to remind others how toxic and dangerous nicotine addiction is.  The Monsters were created by the most amazing effects company I’ve ever worked with, Legacy Effects.

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