03/18/2011
Chick-Fil-A Calendar 2011
Making the 2011 Chick-fil-A calendar “The Cows of Reality TV”* was an enormous campaign in this, our third calendar project for this client. Weeks of pre-production preceded a month of shooting on sets and locations in the United States—location shoots on an antique coast guard vessel on the Hudson River on the coldest day of the year, for instance—and horse-backing it through Costa Rica to capture 55,000 total images that were distilled for the final illustrations.