06/28/2011

Humira Campaign

It’s not often that when you are asked to do a pharmaceutical campaign for a psoriasis medication you get to create a series of surreal photo illustrated nudes.  So it was a wonderful surprise when Medicus called for the Humira project and assigned me to do just that.  Nudes are my favorite subject so the project was a joy, with the only downside being that we had to add makeup to simulate psoriasis on the models skin, but at the end of the day, that was the primary purpose of the images.